Facebook Advertising

There are two ways that you can profit from Facebook Advertising. Both of which are available to you Private whether you are Recruiting businesses to become Umbrella Partners or enlisting Comrades into one of your Platoons. You can decide Private, whether to turn on or off Facebook Advertising to encourage potential recruits and comrades to join Umbrella. Currently this Facebook re-targeting is OFF. You need to Contact HQ Private, in order to activate this weapon.

(1) Automatic Re-Targeting 

As soon as you have a potential recruit or comrades’ enters our database, we can upload their email address to Facebook and begin showing them adverts that are related to where they are in their journey of becoming an Umbrella Partner or member of the Army. Furthermore Command also drops a tracking “cookie” on their computer or mobile device so that if the email address that they provided does not match the one registered to their Facebook account it still allows us to display advertisements on their News Feed.

There are 3 types of promotion they will see in their News Feed…

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If they have recently visited the Umbrella website using your unique website link but NOT completed a form providing at least their name and email address then Command drops tracking cookie 1. They then start to see adverts in their Facebook News Feed that thanks for them for visiting the Umbrella website but encourages them to visit again so that we can provide them with FREE value added information (video and top tips guide) in exchange for their contact information.

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As soon as they complete a form on their website or the prospect calls Umbrella then we enter their details into the database or you enter their details into a form via your Field Operations Centre or Umbrella Army mobile app, tracking cookie 1 gets replaced with tracking cookie 2. They would have just been sent the FREE video and top tips guide to digest and now start viewing adverts on their Facebook feed encouraging them to take the next step which is to book an appointment with you so that you can perform the presentation and show them the benefits of becoming a Recruit or Comrade.

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Once they have attended your presentation they receive tracking cookie 3 which now serves them adverts in their New Feed thanking them for their attendance and reminding them of the limited time offer and encouraging them to become an Umbrella Partner or enlist in the Umbrella Army NOW. As soon as they  sign up and become a Recruit or Comrade they are REMOVED from the advertising list as there is no need to keep spending money serving advertisements to those who have already come on board.

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At any stage should the the potential Recruit or Comrade make it clear that they are NOT interested in any of Umbrella’s services or should they unsubscribe from our email list or if they are not responsive after a long period of time then they are REMOVED from the Facebook Advertising list so that it helps ensurethat money is not spent on those already on board or not interested in Umbrella’s services.

(2) DIY Facebook Advertising

The alternative strategy that will allow you to take advantage of the Facebook Advertising weapon is to secure your own account and drive Facebook traffic to your own website and then from there secure new Recruits and Comrades. Due to Facebook restrictions that only allow 1 Facebook account to drive traffic to one web address you will not be able to send traffic UmbrellaSupport.co.uk and so you will need your own website to take advantage of this marketing weapon on a DIY basis. The Umbrella Army can provide reinforcements in designing or promoting your own website.